Sell Smart, Sell Fast: Key Factors To Consider in Today’s Market

By Alexander Prewitt

Alexander is a Tucson native. He is a University of Arizona Alumnus and a devoted Wildcat fan. His experience in Real Estate over the last 11 years covers all aspects of residential Real Estate including listing agent, buyer's agent, and also working with distressed properties such as short sales and foreclosures.

Today, I’m sharing helpful tips for selling your house in 2023. The market has changed significantly in recent years, so here are three essential factors to consider:

1. Condition. It’s crucial to ensure your home is in good shape. Focus on cleaning the interior, including baseboards and air ducts. Consider replacing old light fixtures and bulbs. A thorough deep clean can be done on a budget, covering most interior areas. Additionally, address any holes or significant issues on the walls. Regarding the exterior, enhance the curb appeal by power washing the front of your house. A clean and well-maintained exterior will make a positive impression, especially for professional photography.

2. Marketing. While traditional real estate agents primarily rely on listing properties on the MLS and syndicating it to websites like Zillow and Realtor.com, it’s essential to go beyond that in 2023. A comprehensive marketing plan should include social media, Google ads, YouTube, and direct touch through mailing and letters. Identifying your target audience and creating a tailored marketing strategy is crucial for success.

“Position your house attractively among the homes actively for sale to make it appear like a deal.”

3. Pricing. Consider contrast price positioning, which involves analyzing the active inventory within your zip code or a two to three-mile radius. Position your house attractively among the homes actively for sale to make it appear like a deal. This strategy can attract multiple interested buyers. Additionally, obtain insider information about the activity of other houses for sale and recently sold properties to provide valuable insights to potential buyers.

My team and I cover all of Arizona and offer three different ways to sell your house: cash offer, terms offer, or exploring the open market. Our proprietary marketing system is highly effective, and we would love the opportunity to assist you with your home sale. Feel free to call or email us if you need any help. We are here to make your home-selling experience a great one.